On The Media and Marketing Floods

Due to the fact that I have recently began an intensive study of marketing techniques, I have become painfully aware of a few things.

1. We are bombarded with subtle forms of media and marketing almost continuously. Much of it uses psychological tactics to infiltate our defenses.

For instance, how well do you handle telephone soliciting? I know you may not like it, but how well do you handle it? Marketers are trained to keep you on the phone to wear you down. They can be persistent, tenacious and downright sneaky. Especially if there are rewards for them to get info from you or send info to you.

2. There is a war on right now. The battlefield is right in front of you, in the space of your awareness. The prize is your attention.

Due to the massive volume of media, extreme tactics are being uses to win your attention. Some of the messages are subtle, designed to prey on any feelings of inadequacy or disatisfaction. They offer you solutions that are temporary at best. For example:

"Do you ever feel like everyone is watching you? If so, we can help. Simply wear our patented blindfold and you will never be bothered with these feelings again.

I know it's an extreme example, but it makes the point. Rather than go to the root of a problem, it's all cosmetic. Cover it up, gloss it over and hope it goes away.

3. Finally, there is alotta garbage out there. A LOT of garbage.

(Here's my marketing pitch, after I've hopefully given you the bad news and used a few scare tactics)

Awakened Attention is the first line of defense against GIGO ie Garbage In Garbage out.

Only if you are awake are you protected from all the garbage floating around out there on the audio/video/multimedia waves.

Awakened Attention is all.

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